Jobs In Sri Lanka

Employer: Maritime Placements (Pvt) Ltd
Industry: Management
Location: Sri Lanka

We are on the lookout for a qualified and experienced Brand Manager for our client company, which is a leading manufacturing & building materials company.A well-established, reputable company in the building materials and manufacturing sector seeking a dynamic and results-driven Brand Manager to join their marketing leadership team. This is a key strategic role offering the opportunity to shape brand direction and drive meaningful growth across their product portfolio.

RESPONSIBILITIES
Develop and execute integrated marketing programs aligned with strategic marketing objectives across multiple channels and customer segments.
Plan and manage end-to-end marketing campaigns across print, broadcast, and digital platforms to strengthen brand visibility and engagement.
Conduct market research and analyze consumer trends to generate insights and anticipate future customer needs.
Build business cases for marketing initiatives, recommend tactics, and manage campaign budgets for optimal ROI.
Track, evaluate, and report on campaign performance, including impact on lead generation, customer lifetime value (LTV), and retention.
Collaborate with internal teams, creative agencies, and external vendors to ensure consistent brand messaging and execution.
Supervise advertising, product design, and promotional activities to maintain strong brand consistency.
Lead and coordinate cross-functional stakeholders to ensure smooth execution of marketing initiatives.
Organize and oversee brand events such as product launches, exhibitions, and promotional shoots.
Manage junior marketing staff and support team development while ensuring effective delivery of marketing activities.

REQUIREMENTS
Minimum 5 years of progressive experience in brand management, marketing, or FMCG / building materials sectors
Proven track record in developing and executing successful brand campaigns (ATL, BTL, digital)
Strong background in consumer research, demand planning, and sales analysis
Hands-on experience managing advertising agencies, media buying, and digital marketing
Demonstrated ability to lead cross-functional teams and manage multiple stakeholders
Experience in retail channel strategy and new product development is highly desirable
MBA (Marketing) or equivalent professional qualification preferred
Membership or progress toward CIM / CIMA qualifications will be an added advantage

Send your CVs to [javascript protected email address]