Social Media cum E Commerce Specialist
Employer: Konnect Net Pvt Ltd
Industry: Media and Communications
Location: Sri Lanka
KEY RESPONSIBILITIES
– Plan, launch, and manage paid media campaigns across Googie, Meta, TikTok, marketplaces, and
emerging digital platforms to attract qualified traffic and generate conversions.
– Align campaign objectives with business goals and sales targets to drive measurable growth.
– Monitor campaign performance and apply optimizations to targeting, creatives, ad formats, and
bidding strategies to maximize ROAS and minimize CPA.
– Implement CRO techniques, including NB and muttivariate testing, to optimize landing pages,
product pages, and checkout experiences.
– «Manage and track campaign budgets to ensure effective allocation, adherence to targets, and
avoidance of overspend, with recommendations for realtocations based on insights.
– Track, analyze, and report on key campaign metrics (CTR, CPC, ROAS, CPA, conversion rates,
abandonment rates) through dashboards and performance reviews.
– Collaborate with product, design, CRM, and sales teams to integrate campaigns into broader
marketing initiatives and detiver a consistent brand experience.
– Support content and creative teams with performance-driven insights and recommendations.
– Stay updated on the latest trends, tools, and innovations in performance marketing, paid media,
and e-commerce, recommending strategies for continuous growth.
QUALIFICATIONS & EXPERIENCE
– Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field.
– 3-5 years’ proven experience in performance marketing with a strong focus on e-commerce.
– Expertise in managing paid media campaigns across Google, Meta, TikTok, and e-commerce
marketplaces.
– Strong command of e-commerce performance metrics (ROAS, CPA, CTR, Conversion Rate,
Abandonment Rate).
– Experience with CRO techniques including NB testing, funnet optimization, and cart abandonment
recovery.
– Proficiency in GA4, Google Tag Manager, and performance dashboards.
– Knowledge of retargeting, remarketing, and programmatic advertising specific to online retail.
– Hands-on experience with CRO tools, analytics platforms, and data visualization dashboards.
The selected candidate will receive an attractive remuneration package, in keeping with the market standards.
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