Brand Executive (Colombo)
Employer: Abans Group
Industry: Marketing & PR
Location: Colombo, Sri Lanka
Key Responsibilities:
– Conceive and contribute to develop efficient and instinctive marketing plans & strategies
– Organize and oversee advertising/communication campaigns (ATL & BTL), and monitor ROI
– Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
– Develop & maintain strong relationships with Advertising agencies and see campaigns through completion
– Monitor progress of campaigns using various metrics and submit reports of performance
– Collaborate with managers in preparing budgets and monitoring expenses
– Report preparations (Monthly/Yearly/Weekly) with regards the relevant product category and action accordingly
– Affective & often communication with sales forces and make sure the necessary support is given to achieve targets
Key Requirements:
– Fully or partially qualified in CIM -UK or SLIM or similar professional qualification
– Minimum internship experience will be an added advantage
– Energetic Individual who has a passion to learn
– Sound communication skills
– Willingness to travel outstation when required
– Strong analytical skills partnered with a creative mind
– Data-driven thinking and an affinity for numbers
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