Manager – Digital Marketing (Colombo)
Employer: Casino Marina Colombo
Industry: Media and Communications
Location: Colombo, Sri Lanka
If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital
channels to join Sri Lankan’s premium Online casino brand.
Responsibilities:
– Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
– Design, build and maintain our social media presence
– Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
– Identify trends and insights, and optimize spend and performance based on the insights
– Brainstorm new and creative growth strategies
– Plan, execute, and measure experiments and conversion tests
– Collaborate with internal teams to create landing pages and optimize user experience
– Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
– Instrument conversion points and optimize user funnels
– Collaborate with agencies and other vendor partners
– Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements:
– Bachelor’s Degree or PGD in marketing or a related field
– Proven working experience in digital marketing (more than 5 years preferred)
– Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
– Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
– Experience in optimizing landing pages and user funnels
– Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
– Working knowledge of ad serving tools (e.g., DART, Atlas)
– Experience in setting up and optimizing Google Ad words campaigns
– Working knowledge of HTML, CSS, and JavaScript development and constraints
– Strong analytical skills and data-driven thinking
– Up-to-date with the latest trends and best practices in online marketing and measurement
Salary negotiable.
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