Digital Marketing Executive
Employer: Asian Group of Companies (Pvt) Ltd
Industry: Media and Communications
Location: Sri Lanka
Duties/ Responsibilities
– Develop and implement digital marketing strategies to enhance our online presence and drive targeted traffic to our website.
– Conduct keyword research to identify high-value search terms relevant to our industry and target audience.
– Optimize website content, including meta tags, headings, and on-page elements, to improve organic search rankings.
– Develop and implement link-building strategies to enhance domain authority and increase backlink profile.
– Monitor and analyze website performance using SEO tools such as Google Analytics, Search Console, and SEMrush.
– Stay updated on industry trends and algorithm changes to ensure compliance and adapt SEO strategies accordingly.
– Collaborate with content creators, developers, and designers to implement SEO best practices across all digital assets.
– Manage Google Ads campaigns, including keyword selection, ad copy creation, bidding strategies, and performance tracking.
– Generate regular reports on SEQ and Google Ads performance, highlighting key metrics, insights, and recommendations for improvement.
Requirements.
– Professional qualification in Marketing, Communications or related field.
– Proven work experience as a Digital Marketing Executive, SEO Specialist, or similar role, with a minimum of 2 years in digital marketing.
– In-depth knowledge of search engine algorithms and ranking factors.
– Proficiency in SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs, or Moz.
– Strong analytical skills with the ability to interpret data and extract actionable insights.
– Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.
– Google Ads certification or demonstrable experience in managing Google Ads campaigns.
– A proactive mindset with a passion for staying updated on industry trends and best practices in digital EZ marketing.
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