Digital Marketing Specialist
Employer: BizGrow Digital
Industry: Media and Communications
Location: Sri Lanka
Job Description:
• Manage and monitor reports to track campaign success and growth trends of clients, while formulating solutions to drive further SEO improvement.
• Website and ranking audits for potential new clients
• Keyword research
• Conversion Rate Optimization
• On-site optimisation & Off-site optimisation
• Quality link building
• Implementing Google Analytics
• Develop, plan and execute organic and paid strategies for social media campaigns across platforms such as Facebook, Instagram, YouTube and Linkedin.
• Provide helpful insight in the execution of content marketing campaigns, including strategies such as blogging and designing of content.
• Drive followers with thorough research of content Ideas in popular demand and consistent message targeting in posts, visuals and ads.
• Identify new opportunities and best practices through consistent research and monitoring media trends.
Requirements:
• Proven experience with SEM, SEO and managing social media campaigns and generating high quality leads.
• High competence in Google platforms and analytic tools including Search Console, Ads, My Business, Analytics.
• Knowledge of basic HTML & CSS, Adobe InDesign, Photoshop, Canva etc.
• Knowledge of digital marketing strategies including ad marketing, sales funnels, viral
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