Field Marketing Manager (Kolkata)
Employer:
Industry: Management, Marketing & PR
Location: India
Job Description:
– To co ordinate with the brand managers in order to ensure that regional and local activities are consistent with the brand image and values.
– To co ordinate with the regional sales teams in order to ensure the effectiveness of the activities.
– To plan and develop a merchandising strategy. To develop and source replicate merchandising material and promotional material.
– To establish a frame work for interaction between the advertising merchandising agencies and the Promotions Managers.
– To develop and implement effective advertising and promotion programmes to achieve best quality and cost efficiency standards in the industry.
– To work closely with the agency and event managers to achieve the accountabilities given above.
– To evaluate trade promotion activities schemes and both internal and competition.
Experience : 2 – 5 Years
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